If your goal is to develop new
product or service concepts, a new innovation strategy, or define new ways to delivery great
customer experiences, then the Innovare Greenhouse is the approach you need.
The Innovare Greenhouse is our concept development
approach that is based on creative team problem solving during
facilitated workshops. Our workshops are designed to inspire the
imagination and tap into the natural creativity of cross functional
teams and invited guests.
Typically Innovare Greenhouse workshops last one to
three days. We follow a three step process of divergence,
convergence, and articulation. Team members create a wide range of
beginning ideas and build the most exciting into well articulated
innovation concepts ready for refinement and validation.
Have you brainstormed lots of ideas but
nothing seems to come out of it?
Many organizations struggle with concept
development. They brainstorm 100s of beginning ideas, but fail to
develop them into viable solutions. Too often the ideas are judged to
soon. Because on the surface, they don't seem practical or
feasible. Perhaps some of the team members decided too quickly the
ideas won't work.
That's the wrong approach!
Beginning ideas are the seeds of innovation.
But they are fragile and not well developed. They are not ready to
be judged. They need to be nurtured and shaped into fully
developed innovation concepts that can stand on their own merits prior
We increase ideation effectiveness by using
During Innovare Greenhouse workshops we set aside
decision making thinking and use developmental thinking to foster
creativity. We create lots of beginning ideas. Select the
most intriguing based on team energy. Then we use the power of
developmental thinking to transform the beginning ideas into feasible
innovation concepts the team and organization can get behind.
But there is more to effect ideation and concept
development than just developmental thinking.
Our Cornerstones for Effective Ideation and
Team Composition - We enlist a diversity
of minds for better creative problem solving
Team members with a diversity of backgrounds and
experiences encourages out-of-the-box thinking and creates stronger ideas.
We help you establish a team that is a blend of cross functional
participants and sometimes invited
customers, suppliers, consumers, or trained brains who can stir up the
Insights Immersion - We immerse the team
so they create stronger concepts
We inform team members prior to idea generation by immersing them into key insights
on market opportunities, customer needs, and enabling technologies.
We help you transform your research into insight
storyboards and other stimuli to focus the sessions. Immersion
helps the team
focus on the right problems to solve and capabilities to leverage.
Creative Climate - We ensure the right climate
for creative and developmental thinking
Our creative process help members make connections,
see the possibilities, and break out of the ordinary. Critical to successful ideation is
a safe environment that helps team members take chances and
express their ideas without fear of being judged. Our
developmental thinking tools helps the team suspend judgment, be
creative, and nurture ideas into viable opportunities.
Concept Development Tools and Templates - We spark
creating beginning ideas and provide guidance on building them into achievable
well articulated concepts
We use a range of creative tools to
generate beginning ideas. We select the strongest ideas based in
the team's energy and excitement. Then using the power of
development thinking we shape the beginning ideas into working concepts.
We provide concept development templates that guide team members to
fully articulate their new concepts.
The Innovare Facilitator's Role
We work with your team leaders managing the process
and facilitating the sessions. That allows your team to focus on
the content. We manage the environment keeping it fun, engaging,
and the team productively focused on the task of creating actionable
We don't leave you with just hundreds of ideas and
no clear direction on how to make them happen. We work to shape the
strongest beginning ideas into fully articulated and viable concepts
with solid action plans for implementation.
Call us to
find out more about the Innovare Greenhouse at 617-479-3818.
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