Innovare’s front-end is based on our extensive experience as hand's-on
innovators across industries and our research on best practices in
corporate creativity and innovation.
Seven Foundations of Innovare's
Systematic and repeatable front-end process
- Adaptable for developing
innovation strategy, new product and service concepts and technology
Externally focused organizational learning
- Overcomes internally derived and
limiting paradigms expanding the range of opportunity
Cross-functional team immersion -
Leverage diversity of informed minds for better problem definition,
solution development and organizational alignment
Needs driven research approach -
Reveal new frameworks by letting the customer tell the story uncovering needs insights and merging those with
market and technology insights guiding innovation
Climate for developmental thinking -
Non-judgmental and safe environment for enhanced team creativity
and building ideas into strong viable concepts
Portfolio perspective -
Create a range of innovation opportunities from close in to breakthrough to populate the innovation pipeline
The following materials provide
PDFs of our services and a few publications
we find of value.
and Cases Describing our Services
About Innovare - A brief
overview of who we are and our services
Our front end of innovation process
Market Drivers - Our deep dive to understand emerging drivers of
Vocal Insights® - Our customer needs discovery process
Tech Explorer - Our approach for linking technology
development to customer needs
Innovare Greenhouse - Our team creativity and idea generation
White Paper "Customer Needs
and Innovation Effectiveness"
by Donald Ross PhD, MBA
In this new white paper,
Don Ross provides a review of the most recent research indicating
that companies that are the best at innovation take explicit steps
to understand customer needs during the front-end process of
innovation. Further, the most effective approach is to
empower cross functional team to apply Voice of the Customer methods.
Companies that take a customer-centered approach to innovation enjoy
at least twice the new product success rates and realize
substantially higher revenues and profits from their innovations.
Product and Technology Mapping Tools for Planning and Portfolio
Nelson recently published with Richard Albright their chapter on
product and technology mapping tools in the 2005 edition of the PDMA
Toolbook 2 for Product Development.
Mapping enables innovators to visually represent their plans from high level
strategic through tactical plans over the foreseeable time horizon. It is
part are the process of creating shared understanding or “mental models” through
the organization which improved decision-making and innovation implementation.
The chapter presents how to construct and use both strategic and tactical maps. These provide a comprehensive picture of the market,
customer, product, and technology space in which the teams execute and the
company strives to be competitive.
Review: How Customers Think: Essential Insights in the Mind of
Journal of Product Innovation Management
Don Ross and
Beebe Nelson Review Gerald Zaltman's
How Customers Think, and discuss its applicability to product development
professionals across industries.
©2001- 20013 Innovare, Inc. All rights
Innovare and Vocal Insights are
of Innovare, Inc.