The front end of innovation is where ideas are
generated and shaped into new product concepts and projects that
populate the product development pipeline. We believe the
process begins well before generating ideas. The most successful innovators begin
product development with a systematic process of Discovery.
They create a
body of knowledge that informs idea generation. Ideas are then
transformed into concepts and validated prior to investment.
Innovare's Three-Phase Front End
We facilitate innovation teams through our
three phased front end process and create winning innovations the
entire organization can get behind!
Through research and discovery
workshops, we systematically explore what's driving the market,
customer or consumer needs, and evolving technologies that can
create solutions to solve customer needs. The knowledge we
create informs idea generation and concept development.
What we learned during Discovery
is used as catalysts for ideation during Innovare Greenhouse
workshops. Innovare Greenhouse workshops
are designed to help cross functional teams think
differently, keep in a developmental mindset and create beginning ideas and
working concepts for new products, technologies, and innovation strategies.
During team and
customer workshops, we refine the concepts and build a project
portfolio of priority innovations. We refine the products
aligning features with customer requirements with an eye towards
delivering value enhancing customer experiences. We roadmap the
technologies and organizational capabilities required to develop and
implement the innovations. We estimate the market value and build a
case to support each proposition.
A well executed front end
enhances the firm's ability to innovate.
It builds the
knowledge to create new opportunities and provides the evidence to support
the needed investment. It builds management confidence, encourages
buy-in, and gains alignment across the organization.
Where do ideas come from?
They generally don't come from a single
function. The strongest ideas evolve out of a creative
cross-functional team process and is based on team members having a
deep understanding in three key knowledge domains:
customer research as well as our
services have been designed to help
clients create a deep understanding of market drivers, evolving
capabilities and technologies, and customer needs to inform idea
Innovare's Front End Delivers
Project Portfolios that Drive Growth
We've help create over a billion of dollars in
annual revenues from new products and services using our process.
A systematically developed innovation strategy
A portfolio of high-value, customer-driven new
products and services
Innovations that range from incremental changes
R&D, technology, and
system capability development direction
Stakeholder and organization alignment ensuring a
unified innovation agenda
Our approach applies across industries
and is adaptable to most innovation environments. We have
driven innovation success to new venture startups to mature global
businesses creating value through customer-centered innovation.
Our Front End of Innovation Process
Delivers better opportunities through a
systematic triangulation discovery approach involving market
drivers, customer needs, and technology possibilities
Uses cross-functional team immersion
efficiently enabling members to quickly understand customer problems
and focus on creating solutions
Uses an informed-idea generation approach that
dramatically increases the strength and value of concepts and
Draws from proven team creativity techniques to
imagine new ideas and shape them into viable new concepts
Brings in a strategic portfolio perspective to
shape and refine recommended innovation opportunities
Provides strong organizational alignment around
innovation opportunities, reducing implementation barriers.
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