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Strategic Business and Technology Research

Defining innovation and technology strategy, evaluating innovation opportunities, anticipating the trajectory of new technology, leveraging scientific advances, influencing policy change, and developing responses to divergent market conditions are all key parts of the front-end of the innovation process.

We support strategic managers, R&D, and innovation teams responsible for taking the  long view, charting the course and delivering high levels of innovation.

We use an inductive process to business and technology strategy development and let the data we gather during discovery research shape our thinking from the bottom up.  This approach allows us and our client team to create new conceptual frameworks and new strategic insights.  This is in contrast to a deductive approach many consulting firms take where the fit the data into preexisting generic theoretical frameworks that may not be right for your situation.

Innovare provides a range of strategic business and technology tools. 

Business Strategy Tools

  • Environment and industry

  • structure analysis

  • Opportunity assessment

  • Market needs determination

  • SWOT analysis

  • Scenario planning

  • War games

Technology Strategy Tools

One of the most powerful tools in our toolbox is our Tech Explorer service.  The Tech Explorer is an R&D driven process with support from marketing. It brings a higher level of connection between R&D activity, advances in science and technology, the competitive market, and customer's needs.  It provides input for technology planning, and helps focus subsequent concept development to be consistent with the technology possibilities.

Complementing our Tech Explorer are several other powerful tools.

  • Technology discovery and road mapping

  • Product and technology mapping

  • Science and policy research

  • Expert interviews

  • Delphi panels

  • Intellectual property search and assessment

  • White paper development

We bring a balance of rigorous analytical, creativity and hands-on experience in the application of the tools in our tool kit.  Our case study with Bayer Material Science provides a good example of the application and value of our strategic business and technology research services. 

 

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