The front end of innovation is the process where a development team defines new concepts to populate the innovation pipeline.  It’s a knowledge building process and a creative process.   The most successful Innovators begin their front-end with a systematic process of Discovery.  They develop a body of knowledge about customer needs, the market environment, and evolving technology.  That informs idea generation and concept development so that their innovations focus on addressing key customer needs, leverage insulating capabilities, and are right for the market.  Innovare's front-end process leverages the best practices of the best innovators.

Our Front End of Innovation is a Knowledge Building and a Creative Process


 Contact us to schedule a free webinar the front end of innovation process for your team!


The strongest innovation ideas come from a team of informed minds!

The strongest innovation ideas evolve out of a creative cross-functional team process and is based on team members having a deep understanding in three key knowledge domains: 

  • What's driving the market and competitive environment
  • Customer and stakeholder needs throughout the value chain
  • Evolving capabilities and technologies

Once the team is grounded in the key knowledge domains they can apply their imagination and problem solving skills to create winning concepts that drives business growth!


Innovare's Three Phase Front-End Process

Phase 1. Discovery

Through research and discovery workshops, we systematically explore what's driving the market, customer or consumer needs, and evolving technologies that can create solutions to solve customer needs.  The knowledge we create informs concept development.

Phase 2. Concept Development

We use the Discovery insights as catalysts for ideation during Innovare Greenhouse workshops.  Our workshops are designed to help cross functional teams think differently, keep in a developmental mindset and create beginning ideas and working concepts for new products, technologies, and innovation strategies. 

Phase 3. Validation

 During team and customer workshops, we refine the concepts and build a project portfolio of priority innovation projects.  We  road map the technologies, build product line plans, and estimate the market value building a case to support each proposition.


Innovare's Front-End Process Delivers Project Portfolios that Drive Organic Growth

We've help create over a billion of dollars in annual revenues from new products and services using our process. 

Our front-end process delivers:

  • A systematically developed knowledge foundation that guides innovation direction
  • A portfolio of high-value, customer-driven new products and services
  • Innovations that range from incremental changes through breakthroughs
  • New product and technology road maps

  • Improved front-end performance

  • R&D, technology, and system capability development direction
  • Stakeholder and organization alignment ensuring a unified innovation agenda

 Our approach applies across industries and is adaptable to most innovation environments.  We have driven innovation success to new venture startups to mature global businesses creating value through knowledge driven innovation.